Virtual coaches unite as The Voice enters the metaverse
The Voice debuts its first metaverse gamified experiences that let fans coach singers on virtual stages, win NFTs for their predictions for the real-time show and score exclusive experiences.
Fans of the global singing competition show The Voice can now experience the thrill of coaching their own star in a new metaverse experience that connects the actual show with virtual reality.
On May 8, the decentralized gaming platform developer The Sandbox revealed a partnership with the Virtual Brand Group (VBG) and ITV Studios — the production compan behind the show — to launch “The Voice Coach Battle.”
This metaverse experience allows fans to act like a celebrity coach in one of the show’s iconic red chairs, hit the big red button and coach future stars — akin to the proceedings of the actual show, with the game adapting to each choice made by the virtual coach.
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