More than half of the Fortune 100 uses Apple’s Vision Pro headset

Spatial computing in the industrial metaverse appears to be paying off for the company that Steve Jobs built.

Apple’s Vision Pro headset, a mixed-reality spatial computing device, has been adopted by a majority of Fortune 100 companies with more than half purchasing at least one. 

Company CEO Tim Cook relayed the information during Apple’s first quarter 2024 earnings call, citing Vision Pro adoption as a sign of increased enthusiasm for the company’s products:

The Vision Pro launched in early February of 2024 with a price tag of $3,499 in the United States. In the time since, it doesn’t appear to have made much of a dent in the consumer market where much lower priced options such as Meta’s Quest line of VR headsets.

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