Fortune favors something — Eminem takes Crypto.com mantle from Matt Damon

Slim Shady was the latest celebrity to advertise “fortune favors the brave” for Crypto.com following Matt Damon’s ad spot in October 2021.

American rapper Marshall Mathers, better known as Eminem, has become one of the latest celebrities to tout cryptocurrency exchange Crypto.com.

In an April 26 X post, Eminem released an ad spot showing a boxing training montage interspersed with crypto jargon, including proof-of-work and Crypto.com’s now infamous slogan “fortune favors the brave.” The rapper was one of the first major celebrities to advertise for the cryptocurrency exchange since actor Matt Damon’s ad spot in October 2021.

It’s unclear under what terms Eminem became the latest celebrity voice to push crypto in the United States following a significant market downturn in 2022, the high-profile collapse of FTX and its former CEO Sam Bankman-Fried, and the U.S. Securities and Exchange Commission stepping up enforcement actions against digital asset firms. The rapper was a member of the Bored Ape Yacht Club and purchased a nonfungible token (NFT) for $462,000 in 2021. 

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